During the recent Australian Hair Council Leadership Summit in Sydney, WhatsWhatCo’s founder Jo Maitland explored with over 250 of the top hair and beauty salon owners the three key consumer trends that are shaping the future of marketing for the industry.

In the ever-evolving landscape of the hair and beauty industry, leveraging digital tools and emerging technologies has become essential for businesses to thrive.

This article delves into the impact of three key consumer trends that are influencing salons and beauty businesses, highlighting how they can enhance customer experiences and transform marketing strategies for their clients.

During the recent Australian Hair Council Leadership Summit in Sydney, WhatsWhatCo’s founder Jo Maitland explored with over 250 of the top hair and beauty salon owners the incredible rise of ChatGPT and shared ideas on how they could leverage its capabilities to enhance their businesses to provide exceptional experiences for their clients.

Modern learners want flexible and up-to-date resources that they can access on-demand. That's why resources like videos, podcasts, and blogs are the way forward! They allow learners to choose what, when, and how they want to learn, keeping them engaged and motivated. Plus, they're cost-effective and can be easily updated to stay relevant.

Creating a learning culture in your business is crucial to attract, develop, and retain top talent, particularly during today's rapidly-changing world. Many employees seek to find more purpose, meaning, and growth opportunities in their jobs, and organisations must deliver.